One of the oldest digital marketing technology and yet, impactful even today
Email marketing is the oldest digital marketing strategy. Every email sent to customers or your potential clients come under email marketing. The purpose of these emails can be an advertisement, business proposals or sales. Email marketing is meant to build loyalty, trust and brand awareness. To improve the efficiency of your email marketing, retarget your most engaged customers.
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* Using email service provider (ESP), you can track and utilize data gathered from behaviours of your targeted audience
* Direct email marketing produces higher response rate and order value for e-commerce
* Transactional emails
* Direct emails
* Mobile marketing emails
* Opt-in emails
* Email templates
* Email tracking
* Autoresponder
* Event marketing
* Surveys
* Client management
* Deliverability
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